Pocket Guide to Adidas

Pocket Guide to Adidas is a compact and visually rich publication that traces the history, evolution and cultural influence of the iconic Adidas brand. Designed for enthusiasts, collectors and fashion lovers alike, this guide provides an in-depth look at the brand's most influential designs and collaborations. The book reveals the fascinating story of the brand from its founding by Adolf "Adi" Dassler in 1949 to its transformation into a global leader in sports and lifestyle apparel. It takes an in-depth look at legendary products such as Superstar, Stan Smith and Ultraboost, providing unique insight into their cultural significance. The book also explores groundbreaking collaborations such as those with Kanye West (Yeezy), Pharrell Williams and Stella McCartney, as well as connections to luxury fashion through brands such as Balenciaga and Gucci. The focus is on brand innovation, including Boost technology, Primeknit and sustainable projects such as Parley for the Oceans. The Pocket Guide to Adidas also highlights how the brand has transcended sports and influenced music, fashion and pop culture, becoming a symbol of self-expression for generations. With concise text, gorgeous visuals and a clear format, this guide is ideal for newcomers and longtime fans of the brand alike. It is an essential addition to any sneaker and sports fashion lover's collection.