Nike W Air Max 1 '87 Premium

Nike is an unquestionable giant in both the world of sports and fashion. Known for its clothing, sneakers, and accessories, Nike offers some of the best value for money in the industry. However, the brand’s primary success can be attributed to its iconic sneakers.

Innovation and Nike Air

Nike gained legendary status with its innovative Air technology. The first Nike shoes featuring the revolutionary air bubble hit the market in 1987, and they’re still etched in the minds of sneaker enthusiasts—these were the Nike Air Max 1. The designer behind the original Nike Air Sole line was Tinker Hatfield, a true icon in sneaker culture, who paved the way for a wide range of Nike Air Max models.

It would take ages to list all the Nike Air Max silhouettes that have been released over the years, but some of the most iconic include the Nike Air Max 1, 90, 95, 97, and 98. Newer models like the Nike Air Max Plus, 270, and 720 continue the legacy of innovation.

Nike History

The company we know today as Nike was originally founded as Blue Ribbon Sports in 1964. Nike sneakers didn’t debut under their current name until 1971, when the now-legendary Swoosh logo was introduced. Designed by University of Portland student Carolyn Davidson, the logo came with a modest payment of $2 an hour for her labor (equivalent to about seven times that in today’s money).

More Than Just Air Max

While Nike is synonymous with the Air Max line, the brand also offers a range of other footwear options. Nike Skateboarding (SB) has been a favorite among skateboarders, and basketball players have long relied on Nike footwear. Notably, the Nike Blazer has remained a popular choice for basketball enthusiasts. In 1984, Nike launched the Air Jordan brand, initially designed for basketball legend Michael Jordan. Though the shoes were initially exclusive to him, they quickly became available to the public and became one of the most coveted sneaker lines in history.

In addition to the extensive range of Air Max sneakers, Nike also offers slippers, available at Footshop. You can find all the iconic models mentioned here, in a variety of colors including white, black, red, blue, and more.

Nike Talking Shop w/ Footshop