Cariuma W NAIOCA

Cariuma is a sneaker brand from Brazil that was founded in 2018 with the sole purpose of making sustainable and stylish shoes that are really comfortable. It was founded by two friends who were fed up with fast fashion and plastic sneakers that fall apart after half a year. And that's how Cariuma was born. A brand inspired by Brazilian surf culture and beach life, but also respect for nature and people.

What sets Cariuma apart is premium natural materials like organic cotton, bamboo, cork and recycled rubber. Each pair of shoes is designed with an emphasis on comfort (the soft cork insole really surprises) and a simple retro-silhouette that goes with everything. Plus, for every pair sold, Cariuma plants two trees in the Brazilian rainforest, which is not just marketing, but a real part of their mission.

In just a few years, the brand has become a hit not only with sustainably-minded customers, but also with the skate community and celebrities. Cariuma has worked with legends like Mike Vallely and the team The Berrics, and their skate models like the CATIBA Pro are prized for both performance and durability. Fans of the brand include the likes of Helen Mirren, Pete Davidson and Jon Hamm, and that's saying something.

Whether you're looking for a comfortable everyday sneaker or looking for a sneaker with a clear conscience, Cariuma is a safe bet. It combines quality, style, comfort and sustainability without compromising. Simply a shoe that will keep you entertained not just today, but five years from now.