JanSport Cross Town Plus

Not too long ago, students carried briefcases or simply held textbooks in their arms to school. However, everything changed when students at the University of Washington discovered JanSport backpacks, which have since protected our books and belongings from the rain for over half a century.

The roots of JanSport, however, aren’t found on college campuses, but in the mountains. Founder Murray Pletz earned a design award in the 1960s for his innovative aluminum-frame backpack. After his success, he made a bet with his girlfriend, Jan, promising to name his new brand after her if his design became successful. As the brand name now suggests, he won the bet.

JanSport’s core values are quality, durability, sustainability, and functionality. Founded in 1967, the brand has expanded its focus beyond products to supporting the outdoor and tourism communities in various ways. With a JanSport backpack, you’re not just carrying your gear—you’re wearing a piece of history that’s ready to take on any expedition.