Hoka® W Clifton 9

Radical change often starts with solving a simple problem. The founders of Hoka® know this well. Their long-term goal was to improve their endurance race times by designing a shoe that would perform better downhill. But in the process, they inadvertently created running shoes that revolutionized the sport.

Their new shoes not only enhanced downhill running but also improved the uphill running experience—transforming the entire running experience. It turns out that redesigning a shoe to help an athlete cover 100 miles in challenging conditions can elevate performance for all runners. While they were trail running at night, their day jobs involved innovation in gravity sports, including parabolic skis and cycling. Every day, they asked themselves, “How do we go even faster?” Their answer was a shoe that many initially resisted. But when a few runners tried it and started winning races, those who had been skeptical quickly took notice. Today, Hoka® is one of the top running sneaker brands on the market.

Hoka® running sneakers carry the spirit of surfing, skiing, cycling, and, most importantly, running. So if you’re looking for top-tier running shoes, look no further than Hoka®. At Footshop, you’ll find a selection of Hoka® silhouettes for both men and women, including the Clifton Edge and Elevon 2.